About Shift Climbing
Inspiring Movement + Experiences
Innovation
We are constantly seeking inspiration - drawing it from within climbing and beyond - and we apply it to the work that we do every day to discover innovative methods of doing everything the best and most unique ways it can be done.
Growth Mindset
Just like in climbing, there is no end to the journey, but only the constant pursuit of “better”. We fail fast and learn from our mistakes. This helps us become a better company and better as individuals.
Making it Fun!
We make playgrounds for adults (and kids)! If we’re not having fun… we’re doing it wrong!
Inclusivity
For people with no climbing, to people who know climbing - we share inspiring movements, moments, environments, and relationships with everyone we meet.
Care
It’s not about any one of us, it’s about all of us. The care we exude for one another and those in our community is obvious.
Obsessed
We’re experts at what we do. We’re passionate and in constant pursuit of perfection yet, we don’t let it slow us down. We take pride in the work that we do and we set our standards high.
Meet the Team
Jonathan Brandt
Jonathan has been climbing and working in climbing gyms for nearly 20 years. He is one of the few USA Climbing Level 5 certified routesetters. In addition to having set for many Climbing World Cups and international competitions, he has also routeset for and chiefed over a dozen National Championships events.
While he loves routesetting for the world's best climbers, his true passion lies in creating incredible climbing gym experiences for both new and experienced climbers. He is driven by innovation and creative movements and spaces as well as creating the best in-gym experience found anywhere - these are his motivations in opening Shift.
When not in the gym, you can find Jonathan traveling the globe - seeking out the worlds top climbing experiences. His tick list of favorites includes the iconic 60m sport climb, Tom et Je Ris in Verdon Gorge, France; Arctic Grayling and Wall of Late Evening Light - two of his big wall first ascents in Canada's NW territories, and the red bouldering circuit in Isatis sector of Fontainebleau, France.
Jack Ogilvie
Jack has been an avid member of the climbing community for 15+ years. In his 20 year professional career, Jack founded the digital marketing agency Techwood in 2009 - which he sold 100% to the employees as an ESOP in 2018. The company was then fully acquired by a mid-market agency in 2021. Jack led growth at this mid-market agency for three years before exiting and co-founding Shift with Jonathan in 2024.
Outside of Shift, Jack lives in West Michigan with his wife and three kids, is involved in a small handful of other business ventures, and tracks drums for Engedi Music. Jack's tick list of favorite climbs includes Bear Creek Spire in the eastern Sierra Nevada; Cathedral Peak in Tuolumne; some fun multi-pitch out East in Linville Gorge, NC (The Mummy, The Daddy, The Prow); as well as some good, simple scrambles such as the Eastern Ridge of Mt. Russel, the Huntington Ravine up Mt. Washington, or the Cathedrals / Knife Edge (in that order) route up Katahdin.
Join Our Team
Reach Out!
For general questions or to share a comment, please complete the form to the right and a member of our team will respond to you within 24-48 business hours. Thank you!
Holland, MI 49424